February 4th 2008

• Plan to integrate TV into your March TV flights or buy a flight of TV.

February 11th 2008

• Print brochures and posters.
• Make contact with partners in your state to create a dynamic and in-depth campaign.

February 18th 2008

• Contact Governor’s office to sign Proclamation.
• Contact TV and radio stations to ask them to run the ads as PSAs if paid flights aren’t possible.

February 25th 2008

• Start to distribute printed materials to Lottery retailers, public agencies, casinos and other partner companies.
• Buy media to run print ads in local or statewide newspapers the week of March 6-12.

March 3rd 2008

• Insert brochures into state employees pay checks (as an example of a potential partnership within your state.)
• Send TV ad and radio scripts to stations. Place all print ads.
• Send out Media Advisory.

March 9th 2008

• Hold press conference.
• Issue Press Release.

March 9th –15th 2008 Problem Gambling Awareness Week

• Air TV ads, run radio PSAs, and run print ads.

April 2008– February 2009

• Continue to air TV, radio and print throughout the year.
• Reprint and redistribute brochures and posters as needed.