Brochure/Direct Mail And Print Ad
Suggested Uses: The American Medial Association (AMA) suggests the following methods to reach health care professionals:
- Distribute flyers to doctor’s offices by hand. Enlist the help of county treatment providers or volunteers.
- Mail flyers to doctor’s offices. The AMA website, www.ama.assn.org, lists providers of licenses to AMA’s mater file of physicians. These licensees will provide direct mailing services.
- Mail the flyer to hospitals in your area.
- Have a display booth or exhibit at major conferences attended by physicians. Contact your local AMA chapter for a list of local conferences.
- Run the print ad in local publications read by physicians.
- Have gaming organizations or other state entities pool resources to run the ad in national publications.
- Contact local HMOs to include these flyers in their mailings to physicians.
Note: Cilck the next link to download the latest and free Acrobat Reader.
Editorial
Another important and effective way to reach this audience is to include editorials in publications or web sites they read. Below is an editorial for your use.
Suggested Use: Have state or county health departments include this editorial in their newsletters. Submit this editorial to state licensing boards for inclusion in their mailings. Couple the editorial with the brochure during mailings or other distribution methods listed above.
 Place your Bets: Assesing for Problem Gambling Pays Off PDF (103Kb)
List of Medical Publications and Costs
Publication: American Family Physician
Publishes: 2x per month, first and fifteenth
Size: full page 4 color, 7"x10"
Rate: 2003 rate card $8,895 plus 4 color $2,610 = $11,505 (does not include a 15% agency commission)
Total Circ: 181,870
Regional Advertising: advertise by demographic (by doctor specialty, however, advertiser must get publisher approval first.)
Website: http://www.aafp.org/afp
Publication: Post Graduate Medicine
Publishes: Monthly
Size: full page 4 color, 6.75"x9.5"
Rate: 2003 rate card $7,451 plus 4 color $2,025 = $9,476 (does not include a 15% agency commission)
Total Circ: 138,326
Regional Advertising: advertise by demographic (by doctor specialty, however, advertiser must get publisher approval first.)
Website: http://www.postgradmed.com/ad_svc.htm
Publication: New England Journal of Medicine
Publishes: Weekly
Size: full page 4 color, 7"x10"
Rate: 2004 rate card $7,180 plus 4 color $2,330 = $9,510 (does not include a 15% agency commission)
Total Circ: 205,032
Regional Advertising: advertise by demographic (by doctor specialty, however, advertiser must get publisher approval first.)
Website: http://www.nejmadsales.org/
Publication: J.A.M.A. (The Journal of the American Medical Association)
Publishes: Weekly
Size: full page 4 color, 7"x10"
Rate: 2003 rate card $10,583 plus color $2,760 = $11,505 (does not include a 15% agency commission) | 
