February 1st 2006
- Plan to integrate TV into your March TV flights or buy a flight of TV.

February 7th 2006
- Print brochures and posters.
- Make contact with partners in your state to create a dynamic and in-depth campaign.

February 15th 2006
- Contact Governor’s office to sign Proclamation.
- Contact TV and radio stations to ask them to run the ads as PSAs if paid flights aren’t possible.

February 21st 2006
- Start to distribute printed materials to Lottery retailers, public agencies, casinos and other partner companies.
- Buy media to run print ads in local or statewide newspapers the week of March 6-12.

March 1st 2006
- Insert brochures into state employees pay checks (as an example of a potential partnership within your state.)
- Send TV ad and radio scripts to stations. Place all print ads.
- Send out Media Advisory.

March 5th 2006
- Hold press conference.
- Issue Press Release.

March 6th –12th 2006 Problem Gambling Awareness Week
- Air TV ads, run radio PSAs, and run print ads.

April 2006– February 2007
- Continue to air TV, radio and print throughout the year.
- Reprint and redistribute brochures and posters as needed.